If you enjoyed this article, you might also want to read Blog Post SEO Checklist: How to Write & Optimize Blog Posts. That’s it! We hope this article helped you understand what false direct traffic is and why you need to use Campaigns to correctly categorize your traffic. Then, you’ll find the tool by visiting Insights » Tools and click the URL Builder tab.įor more on using campaign URLs, read A Beginners Guide to UTM Parameters (And How to Use Them). To use the URL Builder tool, first install MonsterInsights. Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more. It allows you to easily connect your WordPress site with Google Analytics (both Universal Analytics and GA4), so you can view all the data that matters most right in your WordPress dashboard. MonsterInsights is the best Google Analytics plugin for WordPress. That way, you can identify the exact traffic sources (like email or a PDF) and track the performance of your campaigns. If your website is on WordPress, the MonsterInsights URL Builder is the easiest way to tag your URLs with custom campaign variables. ![]() Use campaign URLs any time you want clicks to your site to be tracked in the correct channel! A campaign URL is just your regular URL with a few bits of code at the end that tell Google Analytics about the traffic coming from those link clicks. That sounds intimidating, but we have a tool to make it easy!Ī URL builder tool makes creating campaign URLs easy. The best way fix direct traffic and move that traffic into the correct buckets is to use campaign variables (UTM code) in your links. Identifying the exact sources of your traffic is essential for making informed decisions for your website. How to Better Categorize & Fix Direct Traffic To see the landing pages your direct traffic is landing on, just click on Direct from your Channels report. In Universal Analytics, You can view your website’s direct traffic by going to Acquisition » All Traffic » Channels. Where to Find Direct Traffic in Universal Analytics With this, you can think about why visitors might be landing directly on those pages and see if you can come up with ways to better categorize that traffic. You now have a list of the pages your Direct visitors are landing on. Then, click the Event count column to sort your pages by landing page views. If you want to see the direct traffic landing pages instead of all pages, scroll over to the Event count column and click the All events dropdown underneath it. Now if you scroll down to the table, you’re looking at just the pages that your direct traffic visited. Next, hover your mouse over the blue A at the top so that you can click the X to remove All Users from your report. Then, in the Dimension values dropdown, check the box next to (direct) then click OK and then Apply. In the dropdown, start searching for “ Session source” and choose it. Now, a panel will appear on the right side of your screen. When you get there, click the Add comparison + button at the top of the screen: If you want to see the pages that your direct traffic landed on, in Google Analytics 4, start by navigating to Engagement » Pages and screens. In Google Analytics 4, you can view your website’s direct traffic by navigating to Acquisition » Traffic acquisition. Where to Find Direct Traffic in Google Analytics 4 Referrals from HTTPS to HTTP (another reason to have an SSL certificate).Social media that can’t be tracked, such as Facebook Messenger or WhatsApp.Traffic from any offline documents, like PDF, Word, etc. ![]()
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